Alexandre Herchcovitch of Romanian and Polish conception but born in Sao Paulo, Brazil, knew at the age of 10 what he wanted to do with his life.

You can easily identify his label from the energtic bold colours on textured fabrics and hectic yet oddly flattering shapes from the video posted above. In 1993 this audacious boy did not debilitate in launching his line shortly after graduating from Santa Marcelina College of Arts. Making a strong solid statement on his first collection, Alexandre has completed his signature label as one of THE most playful, artistic and wearable collections withint the fashion industry.

 

Alexandre also knows that with one extremity comes another. So, he caters to the less flamboyant customer with a much simpler yet still structured line of women and mens clothing.

Additionally, Alexandre produces 4 demin collections a year, has 2 stores in Brazil and has a partnership with Converse and various other companies.

 

- Designed Johnson & Johnson bandaids!

- "Six scents series ONE" perfume launched and promotes awareness of DAA (designers against aids)

- Mcdonalds hired Alexendre to create their employees uniform