"I am too emotional sometimes, but I rationally think about shape."
** sorry for any misunderstanding, there is a picture of anthor designer in the video.
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Sarah Jessica Parker, Leigh Lezark, Demi Moore, Amber Rose,
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"My philosophy is that Fashion is a language that people use to communicate with and hide from each other. This career allows me to express my emotions, thoughts and criticise society from a very personal point of view."
Alexandre Herchcovitch of Romanian and Polish conception but born in Sao Paulo, Brazil, knew at the age of 10 what he wanted to do with his life.
You can easily identify his label from the energtic bold colours on textured fabrics and hectic yet oddly flattering shapes from the video posted above. In 1993 this audacious boy did not debilitate in launching his line shortly after graduating from Santa Marcelina College of Arts. Making a strong solid statement on his first collection, Alexandre has completed his signature label as one of THE most playful, artistic and wearable collections withint the fashion industry.
Alexandre Herchcovitch FW 02
Alexandre also knows that with one extremity comes another. So, he caters to the less flamboyant customer with a much simpler yet still structured line of women and mens clothing.
Additionally, Alexandre produces 4 demin collections a year, has 2 stores in Brazil and has a partnership with Converse and various other companies.
Alexandre Herchcovitch SS 2010
Loyal Fashionistas
Sarah Jessica Parker, Leigh Lezark, Demi Moore, Amber Rose,
- Designed Johnson & Johnson bandaids!
- "Six scents series ONE" perfume launched and promotes awareness of DAA (designers against aids)
- Mcdonalds hired Alexendre to create their employees uniform
"My philosophy is that Fashion is a language that people use to communicate with and hide from each other. This career allows me to express my emotions, thoughts and criticise society from a very personal point of view."
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