Antoine Arnault Heads to Berluti
(NEW YORK) For many reporters, catching up with Antoine Arnault is one of the myriad highlights of attending the Louis Vuitton shows in Paris. But come March, the dapper son of LVMH chairman and chief executive Bernard Arnault may be sitting front-row in a very different capacity. According to reports, the 33-year-old mogul-in-training may be turning in his communications director title at Vuitton for a management position at Berluti, the luxury leather accessories heritage brand known for selling $1,500 shoes to a coterie of international cognoscenti. Pietro Beccari, Vuitton's senior vice president, is also expected to take on a supervisory role at the house beside Arnault while continuing his work at Vuitton. Arnault, who joined the company in 2002, was named to its board of directors in 2006, and he has held the Vuitton position since 2007. An self-proclaimed Marc Jacobs superfan, Arnault is credited with conceiving the house's iconic advertising campaigns, including Annie Leibovitz's "Core Values" project, which featured the likes of Mikhail Baryshnikov, Buzz Aldrin, Jim Lovell, Sally Ride, and Keith Richards.
One of the lesser-known brands in LVMH's stable, Berluti was founded in 1895 by Alessandro Berluti, a trained woodworker who invented the now-famous court shoe. His son, Torello Berluti, opened the first boutique on rue du Mont-Thabor in 1928, and finally settled in its formal "maison" at 26 rue Marbeuf in the 1940s. LVMH acquired the house in 1993. In New York, the brand is distributed at its retail boutique at 971 Madison Avenue, as well as Barneys New York locations.
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