“I shouldn’t really be here at all," said Galliano, chatting with editors in the exclusive VIP salon. "I’m working on haute couture and Galliano menswear! But this is completely Dior---the essence of Dior." The two-level boutique, which originally opened in 1999, closed for the makeover in July. Now that the large scaffolding in the shape of Dior’s quilted bag has been lifted, fans are lauding the final result. “It’s beautiful," said Karolina Kurkova. "It’s very John. It's got personality, and it's very stylish, very modern, very futuristic."
The new design channels Dior’s worldwide flagship in Paris on Avenue Montaigne, combining 18th century details with modern elements. The first floor is devoted to handbags, as well as a fine jewelry room, which leads into a VIP room for fine jewelry clients at the rear of the boutique. The second floor features two ready-to-wear salons and a shoe room. Dior also commissioned several contemporary artists to design works of art for the boutique. Inside, you’ll find a Timothy Horn sculpture in the VIP salon, a floral ceiling sculpture in the eveningwear salon by David Wiseman, and a Philippe Bradshaw piece on the wall of the shoe salon.
As guests indulged in champagne and steak tartare, My Fashion Junkie wondered which items will sell out first. “I don’t know the answer to that question,” said Tyler before she headed upstairs to dine with Hamish Bowles and Anna Wintour. “Everything in the store! I tried some amazing things on yesterday that I loved. It’s nice, because when it comes to Dior, everything is so specific."
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